Tower 28
Campaign Strategy & Design, Market Research
A meeting place for locals, Tower 28 symbolizes everything we believe in - community, healthy fun, and clean living.
Opportunity
The primary issue facing Tower 28 is a lack of brand awareness, despite offering high-quality products. Our team identified an opportunity for the company to redefine the problematic "clean girl aesthetic" popularized on TikTok by leveraging Tower 28's brand values and minimalistic products. To address this, we developed the "Clean is Inclusive" campaign, focusing on unique messaging, promotional strategies, and a media plan.
* I have no affiliation with the brand or product; this is for a class project.MARKETING PLAN PROPOSAL
MARKETING PLAN PROPOSAL
