Brand Storytelling

IRalph Lauren brings a fresh perspective to classic American style with our newest collaboration—Birds of a Feather! We've partnered with Grammy Award-winning artist Billie Eilish to create an exclusive collection that honors our heritage while embracing the spirit of a new generation.

What is Birds of a Feather?

Birds of a Feather is an exclusive digital capsule collection that reimagines Ralph Lauren classics through Billie Eilish's distinctive lens. Shot at the Double RL Ranch in Colorado, the campaign places Eilish in the iconic American West that has long inspired Ralph Lauren collections.

"The classics are classics for a reason," says Eilish. "But that doesn't mean they can't be reinterpreted for a new generation. This collection is about finding that sweet spot between respecting tradition and breaking new ground."

The Collection: What to Expect

The Birds of a Feather collection seamlessly blends Ralph Lauren's timeless aesthetic with Billie Eilish's contemporary vision. You'll discover cargo shorts reimagined with unexpected proportions that offer both style and comfort. The thermal long-sleeve shirts feature distinctive graphic elements that speak to Eilish's artistic sensibilities while maintaining Ralph Lauren's commitment to quality. Corduroy flatcaps pay homage to classic American style while incorporating modern details that feel fresh and relevant. The collection also includes three limited-edition t-shirts that capture the essence of both collaborators, along with carefully selected accessories that complete the look. Each piece tells its own story while contributing to a cohesive collection that feels both familiar and entirely new.

Digital Exclusive: How to Shop

Birds of a Feather is available exclusively on RalphLauren.com for a limited time only, making these items true collector's pieces for both longtime Ralph Lauren fans and those new to the brand.

Our campaign motto—"Not your grandfather's polo. The Classics, Rewritten"—captures what makes this collaboration special. It's an invitation to see Ralph Lauren through fresh eyes and appreciate how timeless pieces can feel completely of the moment when reimagined with creativity.

Visit RalphLauren.com today to explore the full collection and find your new favorites that are destined to become tomorrow's classics.