Youth To The People was founded with the dual purpose of enhancing skin health and motivating individuals to aspire to greater heights, dream bigger, and contribute to the well-being of others.

Youth to the People, successful among younger demographics, identifies an untapped market in older consumers, prompting a strategic shift to redefine "youth" as a mindset centered around health and wellness. To capitalize on this opportunity, the brand plans a comprehensive communications and product campaign to position itself as a skincare solution for all ages.